Most everyone has a website these days, but just what is it that makes one better than the other? Why do some get massive traffic, while others are overlooked? Several factors play a part—with content in a leading role. Often, people create a website, add images and copy, and never return. Like anything else, without care and upkeep, a potentially thriving site can quickly turn into a barren no-man's land. So, if your site is a sad state of static pixels, pump some life into it with simple changes, such as adding informative content that speaks to your particular audience.